Week 10 EOC: Promotion Without Discounting

How I will bring people into The Bean Break without discounting will be to make a Facebook and Twitter account for my shop and have amazing customer service so the customers will come back frequently. I will build up the social media accounts and promote it with some flyers to post outside of the computers. Another way to bring people in would be to make an App for iPhone/iPad and Android users to take advantage of the menu ahead of time and see the descriptions of the products we will have there. I would also have the first opening day have a local band playing, nothing too noisy or loud to have the customers leave, and greet each guest politely and give them a rundown as to what we offer and what types of coffee/smoothie/food we have provided at The Bean Break. The servers that will be working at The Bean Break will be trained to upsell our products for a size cup more or add a pastry with their beverage to gain more of that customer loyalty and to gain more profit from the products that I will have. Another way to promote will be to have a signature coffee, smoothie, and/or dish and have the server/cashier upsell it my using a ‘WOW’ description, for example: “We have our signature yummy smoothie called the Carmel Chocolate Kiwi Strawberry that will leave you wanting more.” Something along those lines to intrigue and give guests’ suggestions if they do not know what to get. These ideas will definitely be incorporated into my coffee shop because who would not want to try The Bean Break’s coffee, smoothie, and food? Just thinking about that description makes me want that smoothie and I sure do know that customers will love it just as much.

Week 9 EOC: Three Great Mission Statements

I have read and choose 3 very great mission statements from my classmates. I know the mission statement is supposed to represent the company and give the audience a picture in their head about how the company will provide guests’ needs. “The mission should focus on customers and the customer experience the company seeks to create.” (Source: Marketing: An Introduction for Education Management Corporation, page 41) I know one of my classmates, La Bron, had a very descriptive statement that I had pictured in my head, I really liked it, but I know he could have incorporate something along the lines of what the place will be different from rather than the others. Michale S. provided a very well thought out mission statement as well. He took it to another level and really grabbed my attention from what he had put. I also liked the theme he is presenting to the restaurant with the Reggae and how it is kind of different from the other restaurants that we have nowadays. Lastly, the third mission statement that I have picked was Peter’s. It is short and straight to the point, which I greatly enjoyed also. I liked the fact that he is doing a brewery for his project and it, again, grasped my attention. All these mission statements were interesting to read and to know about how I would go into their restaurant/bar as a customer and what I would expect from there based on the mission statements they provided. If I had to choose the best one out of the three, it would be Michale S.’ because it was, once again, well thought out and I enjoyed what his restaurant’s theme was. As a matter of fact, I would attend all these restaurants/bars and be very pleased as a customer.