Business Mission Statement

“A clear mission statement acts as an ‘invisible hand’ that guides people in the organization.” (Source: Marketing: An Introduction for Education Management Corporation, page 39) The Bean Break's mission is to serve the best entertainment and to provide guests' with freshly brewed coffee to keep them coming back for more. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” (Source: Marketing: An Introduction for Education Management Corporation, page 41) At The Bean Break, customers will be in a very mellow environment that will have people be stress free. It will have customers coming back because there won’t be a coffee shop like this anywhere else. The Bean Break will suit customers from the ages of 15-25 years old because this will be a hang out spot for them to enjoy a cup of coffee/tea, snacks, and fine, creative entertainment for them. “Difficulties arise in developing a product or brand that will satisfy all consumers.” (Source: Marketing: An Introduction for Education Management Corporation, page 187) Some people might be a bit older that might come in and would not like what we offer them especially with the entertainment part, but I know they will enjoy the food and beverages that we will provide them. They are going to be all different types of beverages and food available so everyone would have a hard time choosing. There will be many options for the customers and I think it will be an advantage for have a wider variety of food and beverages for them. The Bean Break will be something completely different and something you haven’t seen before. It will knock out all the other coffee shops in town! I do hope this company will attract the customers and give them all their needs.

Week 8 BOC: Progress on my Final Project

So far, the theme of the coffee shop I have in mind would be something like a minimalism, yet edgy, artsy style. There will be some premium coffee beans, vegetarian food, different variety of teas, non-vegetarian food, and freshly made smoothies. This coffee shop will look expensive and the location looks like a great spot to make this absolutely possible. There will be a ton of space for art shows, open mic nights, poetry slams, etc. The coffee shop again, will be called ‘The Bean Break’; I’ve done research to check if that name was taken, but it was available and I believe that it would grab people’s attention. It will be different than Jamba Juice and Starbucks by having entertainment for a few days a week to keep the business busy. I took a step back and asked myself, “What kind of coffee shop would I go to?” The idea popped up in my head with the entertainment and selling coffee/smoothies and delicious food. It sounds like an ordinary coffee shop, but what makes it different is, again, the entertainment portion of this place. I created an idea as to what type of place I would go to than an ordinary coffee shop for creative minds like myself and other people. ‘The Bean Break’ would not only be entertaining, but absolutely satisfying to guests’ wants and needs. The free Wi-Fi would also grab people’s attention since most Starbucks’ have very little space to focus on working on homework and such. I am also still deciding if I should have a stamp/punch card for guests, for example, a guest comes in to get a coffee or a smoothie and they get a stamp for that and after 9 stamps, their 10^th stamp would be a free coffee or free smoothie.

Week 7 EOC: Restaurant/Bar Pitch

There is a location in Las Vegas just about two miles south of the I-215 that used to be a restaurant for people. I wanted to create a coffee shop for people and there would be something different everyday such as poetry slam night, late study hall day, open mic night, and art shows. There will be free Wi-Fi, food (sandwiches, pastries, etc.), tea, coffee of (course), and smoothies. I think this would attract a lot of attention since there are not a lot of coffee shops that offer things like this. I know I would definitely go to a place like that if there was some in Las Vegas. I only know about a place that does that, but it is a bar and not everyone could go there. I think it would be an awesome thing to have in a place that has a lot of talent and there are not many people that could show off their work and have them purchase it. I am a creative person so I want people like me to have a hang out spot to go to and to look at artwork or listen to music, eat great food, and enjoy the artistic ability that everyone has. It would be a really great opportunity for people to show off their work and to share it with others and to also share ideas. It would also be a really great socializing spot for everyone. I would be looking at the age group of 16-26 years old or somewhere around there. It will be called The Bean Break and a really unique, modern environment for people to enjoy. It will be a great coffee shop that includes all types of artistic elements that we have in our generation. The Bean Break will be the new Starbucks.

(Source: http://www.loopnet.com/Listing/17857162/7815-S-Rainbow-blvd-Las-Vegas-NV/)

Week 6 EOC: Me Times Three

(Source: http://www.allinmerch.com/product/BACSUNSSTACKCREW.html)

The first item that describes me if this crewneck that I purchased online, it one of my favorite bands and I always have merchandise from them. I have quite a variety of sweatshirts and shirts from them. Their music pretty much relates to me in some circumstances. Over the weekend, I went to go see them live in Arizona which was an amazing experience. They put on a really great show and I would definitely go and see them many more times. Their lyrics relate to other people than just myself, but I really love them because of their uniqueness.


(Source: http://www.letsgodigital.org/en/28412/canon-eos-rebel-t3/)

The second item that describes me is my digital camera, since obviously I love photography and I am in school for it. I got this camera a couple years back and it took me a really long time to save up for one. I worked extremely hard to buy this, but once I did, I fell in love with it. I was meaning to buy one long before then, but I just never got around to it. All the long nights at my 2 jobs at the time really did pay off since now I will be a professional photographer.
 

(Source: http://www.polyvore.com/ladies_red_grey_winter_pattern/thing?id=49019802 )

The last item that describes me is these pair of leggings my boyfriend had gotten me for my 20^th birthday. I told him a while ago that I was meaning to buy these, but I never got around to it. When I flew to New York to see him in August, he surprised me and gave these leggings to me as a gift. It means a lot to me just because it was thoughtful and it was one of the best gifts I had gotten that year for my birthday. I always wear leggings, but this is my favorite pair.