Business Mission Statement

“A clear mission statement acts as an ‘invisible hand’ that guides people in the organization.” (Source: Marketing: An Introduction for Education Management Corporation, page 39) The Bean Break's mission is to serve the best entertainment and to provide guests' with freshly brewed coffee to keep them coming back for more. “Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” (Source: Marketing: An Introduction for Education Management Corporation, page 41) At The Bean Break, customers will be in a very mellow environment that will have people be stress free. It will have customers coming back because there won’t be a coffee shop like this anywhere else. The Bean Break will suit customers from the ages of 15-25 years old because this will be a hang out spot for them to enjoy a cup of coffee/tea, snacks, and fine, creative entertainment for them. “Difficulties arise in developing a product or brand that will satisfy all consumers.” (Source: Marketing: An Introduction for Education Management Corporation, page 187) Some people might be a bit older that might come in and would not like what we offer them especially with the entertainment part, but I know they will enjoy the food and beverages that we will provide them. They are going to be all different types of beverages and food available so everyone would have a hard time choosing. There will be many options for the customers and I think it will be an advantage for have a wider variety of food and beverages for them. The Bean Break will be something completely different and something you haven’t seen before. It will knock out all the other coffee shops in town! I do hope this company will attract the customers and give them all their needs.