Product

The product portion of The Bean Break would be focused on coffee, smoothies, and delicious food. “Buyers can be grouped according to occasions when they get the idea to buy, actually make their purchase, or use the purchased item.” (Source: Marketing: An Introduction for Education Management Corporation, page 179) The way to have my products sell is to upsell with doing any discounts and also to provide guests’ with great customer service. The products’ main focus is to have the customers approve of the taste and to enjoy the service provided. The coffee should meet customers’ needs and to give them what they expect. I was thinking of having the beverages be customized to whatever type they would like taste wise. “Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs.” (Source: Marketing: An Introduction for Education Management Corporation, page 177) Customizing the beverages would make a huge advantage and if they like it the first time, there will be a guarantee that they will come back again and order their usual. Every customer likes having it their way and what better way to meet their needs than to make something they know they will like? Even the word ‘customized’ would be a great description to the shop. The Bean Break will make the products grow and evolve it into something better with our customization, it will definitely leave customers happy and it will absolutely bring them back because at this shop, the products will make a huge success and the customers will love it. They will also bring in their friends and family for them to try out which means more business and more profits for the products I will have.