Target Market Strategy

The Target Market Strategy for The Bean Break will be for the ages of 15-23 years old and for customers who enjoy coffee and smoothies along with some great food. I also want to target creative and artistic customers as well. “Behavioral Segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product. Many marketers believe that behavior variables are the best starting point for building market segments.” (Source: Marketing: An Introduction for Education Management Corporation, page 179) I know it may be a stereotype, but most artistic people like drinking coffee along with other hard workers that need it for school and/or a job that has late hours. “Marketers rarely limit their segmentation analysis to only one or a few variables. Rather, they often use multiple segmentation bases in an effort to identify smaller, better-defined target groups.” (Source: Marketing: An Introduction for Education Management Corporation, page 183) It would be great to have all different types of customers that enjoy my coffee shop. I think customers who are into exercising would be great to come into The Bean Break because we will have those fresh, organic fruit smoothies that they could enjoy. “Such deceptively simple statements form the backbone of a product’s marketing strategy.” (Source: Marketing: An Introduction for Education Management Corporation, page 53) The statement for The Bean Break would be for the ages of teens to adults who are artistic and exercise daily are the main targeted customers that I would want, but anyone is welcome to check out The Bean Break and see what we have to offer and taste the delicious, premium coffee, smoothies, and food that we will provided. The entertainment would be a huge target market for my business because it will attract them and bring them back.