Week 2 EOC: Boston Consulting Group - Video Games

Many people like video games, there is no age restrictions as to whom may play these video games. Although there are tons of individuals that appreciate buying and playing them, the industry is not doing very well. “From a fiscal standpoint, the last year for Nintendo was not a good one and there's no doubt that the pressure is on from investors” (Source: http://www.gamesindustry.biz/articles/2013-01-15-will-digital-keep-nintendo-in-hardware) I’d say that in the Nintendo industry, it has been with us for a very long time, but in my opinion, it is a Cash Cow in the marketing growth rate and a Question Mark in the relative market share. There are many other gaming systems people would choose over than Nintendo. We have a lot of technology that can bring down the video game industry because we have access to downloading games for free on the iPad, iPhone, ect. A lot of these video games include action and violence which attracts the audience in the video game industry. “As today’s video games continue to reach a broader audience, it’s no wonder the video game industry has grown 57% with total sales reaching $1.7 billion in March from the same period a year ago.” (Source: http://bx.businessweek.com/video-game-industry/) It’s a really close call with this industry; the new technology is overpowering the old, obviously because the industry needs something new. "’New console systems from Nintendo, Microsoft and Sony are expected to help the console segment regain some momentum in the 2014 to 2015 timeframe’” (Source: http://finance.yahoo.com/news/video-game-industry-set-growth-122000072.html). Sometimes, the old gaming systems can improve into the future, but it would need a lot of time to accomplish something like this in the industry because there is some tough competition with the newer gaming systems. In my opinion, there will always be a new game system that’ll beat the old.