Week 3 EOC: My Demographics

I would say I fit in with the Millennials or also known as Generation Y because I was born in 1992 and I use technology daily, whether it’s for school, homework, and even for social networks. “They don’t just embrace technology, it’s a way of life.” (Source: Marketing: An Introduction for Education Management Corporation by Gary Armstrong and Philip Kotler, Page 74). Everyone in my generation relies on technology every single day; it’s sort of an addiction, especially with social sites such as Facebook, Twitter, Instagram, etc. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. “According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.” (Source: Marketing: An Introduction for Education Management Corporation by Gary Armstrong and Philip Kotler, Page 74). The kids that are barely at the age of 2-5 have iPads already and are learning how to read via technology. It really is taking an impact for this generation. I, personally, used to be on a computer all day and night, but I have recently cut back on it due to other things in life that could be exciting. “’All generations are comfortable with technology, but this is the generation that’s been formed by technology,’ says a Yahoo! executive. For them, ‘it’s not something separate. It’s just something they do.’” (Source: Marketing: An Introduction for Education Management Corporation by Gary Armstrong and Philip Kotler, Page 74). It becomes natural to individuals to have some sort of technology in their daily lives. It would be a good idea for people to do other things besides being on a computer for hours or having some technology with them, there are many things to do in this big world.