Promotion

For the promotion part of The Bean Break, I will create a Twitter and Facebook account for the shop and have some friends and family to like, share, retweet, and favorite the posts I will have to keep an interest in others to have them come into the shop. “Consumer needs and wants change with age.” (Source: Marketing: An Introduction for Education Management Corporation, page 178) When Twitter and Facebook gets overrated, I will also create an app for The Bean Break for all the iPhone, iPad, Android, and any other smartphone’s that customers may have. The app will have a brief menu of the coffee, smoothies, and food that I will provide them and to take a look at how to get the the store and so on. “Psychographic segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics. People in the same demographic group can have very different psychographic makeups.” (Source: Marketing: An Introduction for Education Management Corporation, page 179) To keep the psychographic segmentation on point, the entertainment promotion will have the segments kind of mesh together and with the suggestion box, the customers can give specific ideas as to what type of bands should be playing or the type of genre music people like more. The entertainment will be a huge promotion for The Bean Break and it will keep the customers, hopefully, come back for more of it. I will have all types of entertainment, not just music, but also some artistic guests’. To have promotion without discounting is a bit of a challenge, but it will keep the coffee shop busy and have more money for it from promoting. I would like to grab customers’ attention with the way I will make the accounts and make a good first impression.
 
(Source for all images: http://stockfresh.com/image/416578/strip-mall---blank-signs-and-parking-lot, http://clipartist.info/Holidays/Xmas/Food/coffee_cup_icon_black_white_line_art_coloring_book_christmas_xmas.svg.html, http://thetleilaxumusicmachine.com/category/shows/old-flyers/, http://caffedvita.com/blog/about/, http://www.closetcooking.com/2010/06/asparagus-grilled-cheese-sandwich.html, http://www.lincah.com/2010-toyota-land-cruiser/2010-toyota-land-cruiser-rear-view, http://dryicons.com/free-graphics/preview/folded-promotional-banner/, http://ibontu.25u.com)