Distribution

“Demographic segmentation divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.” (Source: Marketing: An Introduction for Education Management Corporation, page 177) The Bean Break’s distribution will have these demographic segmentations like it is stated from the quote, with this coffee shop, it will attract younger age groups and most likely high school and college students. That age group would be the main focus on what kind of age group I would like. “Such segmentation provides a powerful tool for marketers of all kinds. It can help companies to identify and better understand key customer segments, target them more efficiently, and tailor market offerings and messages to their specific needs.” (Source: Marketing: An Introduction for Education Management Corporation, page 183) To see what type of people come into The Bean Break, it would give me a better understanding on what customers order or what they suggest I should have into the coffee shop to have them come back and have them know that we made their suggestion happen. It would be a great idea to have a suggestion box at The Bean Break to see what customers had to say about the place and if they had anything they might like for our entertainment portion. I really would like to make this business successful and keep customers happy and provide them their needs to have them coming back for more. These segmentations would be a priority at the shop and to focus on customers needs to keep them loyal. It would help The Bean Break a lot to see what customers like and what they do not like and switch things up to keep them happy and keep my business busy as it should be.